Strategic Management Of Small And Medium-sized Enterprise

Turn along with the economic market, information-based is quickly with the globalization step, nowadays the business enterprise of ages the most outstanding characteristic within an exterior environment is:The variety becomes unique constant thing.How beg the long-term existence and developments in compete gradually vigorously and the market environment that complications much change, how can create and keep the competitive advantage, this has already become initial problem that business enterprise face nowadays.The key that resolves this problem lies in whether business enterprise established the business enterprise strategy of the orientation exterior environment variety and the oneself condition characteristics or not.The American of famous manage master Peter·to get the gram of to have ever point out:" To business enterprise, will go to close the importance in the future.Conduct the strategy makes the business enterprise as tomorrow but fights." Win the small business enterprise has already become an important power within the our country national economy.But, win the small business enterprise to still exist many problems in develop process, for example the of the impact, big business enterprise that the technique change bring break, the margin ability is limited, management the system needs transform the etc. urgently to, these problems check and supervision writes to develop continuously in the small business enterprise.If win the small business enterprise and can analyze hard inside the variety of the outside environment, according to the condition of the oneself, draw up the development strategy of a fit oneself characteristics, can resolve to some extent in the existent problem of small business enterprise, this also exactly the purpose of this text research.The full text is divided into totally seven chapter:Chapter 1:IntroductionThe main introduction thesis research of background, target, object and meaning, to outside and related benefit of domestic in of research circumstance carry on mostly of the overview and the review.Chapter 2:The define of the medium small business enterpriseElaborated the define of the medium small business enterprise, introduce the medium small business enterprise define the category and the index sign systems of the standard, in addition and specially introduced the medium small business enterprise define standard of international comparison, and our country concerning define that wins the small business enterprise.Chapter 3:The position, characteristic and present conditions of the medium small business enterpriseCarried on the analysis towards winning the small business enterprise in the position and the characteristic in the national economy, and in the competitive advantage and the bad situation our countries of the small business enterprise the development process and present conditions of the small business enterprise, and clarified the our country to develop the strategic present condition in the small business enterprise.Chapter 4:The business enterprise strategy managementAt this, the synopsis looked back the strategic management theories of the classic, mainly introducing seven aspects of strategic management:Strategic target, strategy programming, strategic foundation, strategy guarantee, strategy decision, strategic performance and strategic evaluation.Chapter 5:Win the small business enterprise strategy managementThis chapter introduced the purpose that medium small business enterprise strategy establish first, introducing the factor that medium small business enterprise strategy establish later on analysis and medium the strategic performance of the small business enterprise, end introduction the business enterprise influence of the lord upon the strategic management.Chapter 6:The management strategy of the medium small business enterprisePut forward ten kinds of developments of the medium small business enterprise strategy, then a little bit concentrated strategy," drill the crevice" strategy, the special features management strategy, unite competition strategy, help to make management strategy, permit specially the management strategy, the technique innovation strategy low cost strategy, follow behind the strategy and copy the strategy.Chapter 7:Conclusion...