Research On Optimal Application Of Sales And Operation Plan Of KH Company

With the continuous advancement of economic development,people’s demand for complementary food products for mothers and infants is constantly enriched.The market of mother and baby products is increasingly subdivided,and business models emerge one after another.Under the surging of these trends,infant enterprises reshape the whole process nodes of the company through sales and operation plans,so as to make the supply chain model from enterprise centered efficiency priority to consumer driven demand priority,consumer centered and emphasize meeting the personalized needs of consumers.As the strategic decision-making center and tactical execution center of KH company,S&OP has become an indispensable and important business process of the enterprise,providing integrated solutions from the sales end to the supply chain end,so as to maintain the continuous core competitiveness of the enterprise.This paper will optimize the S&OP operation mode and process of KH company with S&OP theory combined with demand prediction management model,inventory management model and comprehensive planning model,so as to reduce the inventory cost of KH company,improve the prediction level and improve the coordination between production,supply and marketing departments.In this paper,the fish bone diagram analysis method is used to analyze the actual operation situation of S&OP of KH company,comprehensively analyze different departments and scenarios,and find out the existing problems through scenario and data analysis(large demand fluctuation;high inventory amount;poor coordination of production,supply and sales).The first part mainly introduces the literature and works of mainstream scholars studying enterprise operation and management,and analyzes the theoretical tools and methods of lean production around the links of S&OP sales and operation planning,prediction,production,supply and marketing coordination,inventory management,finished product production scheduling and so on.The second part takes the sales and operation plan as the core,puts forward a series of problems and analyzes the reasons for demand forecasting,inventory management and collaborative management of production,supply and marketing.The third part is mainly about the establishment of sales prediction model,inventory management model,comprehensive planning model and the implementation of various guarantee measures,so as to provide KH company with a reliable,timely,accurate and complete analysis and decision-making model,and finally improve the prediction accuracy of KH company,reduce the inventory level,improve the competitiveness and economic benefits of enterprises,which has a certain reference significance for enterprises with the same type of supply chain problems.