Research On Production And Sales Confirmation Mode Optimization Of Company J

As the foreign clothing brands enter into the Chinese market,the local new-born clothing brands join the competition,the changes in consumption habits and the emergence of content e-commerce,online celebrity live streaming,and new promotion methods have enriched consumers’dress choices.The time requirements for acquisition are also getting shorter and shorter,and the domestic clothing industry has confronted unprecedented pressure.The thesis analyzes the industry situation of major men’s clothes brands in China,and then conducts in-depth research on the current high level of apparel inventory of Company J using the related theories of supply chain inventory management and control.Through the analysis of J company’s data from January to December 2017,it is found that there are three main problems in J company’s inventory management:the total inventory turnover rate is low but the shortage rate of best-selling products is very high,the sales peak season does not match the production peak season,and the time and quantity that new product launches,which is disproportionate to market demand.And then the paper makes an in-depth analysis of the causes of the above three problems.From the perspective of supply chain,the solution of inventory optimization is designed,which mainly includes the optimizing of the commodity merchandise in the early stage of new product development,the SABC classification of the product and the control of the total amount of newly developed SKUs per season.The demand model will be adjusted according to the market demand,and the demand forecast and production plan will be formulated.The strategic planning and weekly planning will be formulated for each product season,and the weekly verification will be carried out to iteratively optimize the forecast parameters.The new product placement is differentiated according to the product grade and the actual marketable rate.The product launch order of the new product SKU is confirmed according to the its grade,and the quantity to be delivered is adjusted according to the actual marketable rate of the product.Through the implementation of the optimization program,the communication and information transmission between the departments of the supply chain have been effectively strengthened,and the inventory risk caused by the traditional demand forecasting of the ordering meeting and the mass production at one time has been changed,thereby achieving the lowest total inventory cost.It not only improved the company’s inventory turnover rate and operating income,but also strengthened the effective communication and mutual trust between various departments,improved the ability to respond quickly to market demand,and enhanced the competitive advantage of the entire supply chain.The inventory solution proposed in the paper can lay a good foundation for the future development of Company J,and also help other similar enterprises to refer to it.