Study On Business Environment Evaluation Of Yingkou Fresh Agricultural Products Cold Chain Logistics Enterprises

With the transformation and upgrading of China’s economy and the advent of the era of digitization,intelligence and "information technology +",new economies and new business forms continue to emerge,the cold chain supply chain is reshaped,the cold chain market is expanding rapidly,the cold chain logistics infrastructure of agricultural products is improving day by day,and the popularization of new technologies provides support for the transformation of cold chain logistics.Cold chain logistics market involves cold chain meat circulation,cold chain vegetable circulation,cold chain fruit circulation,cold chain dairy circulation,frozen food circulation,cold chain aquatic products circulation,vaccine drug circulation and cold chain biological agents.In recent years,in order to improve and standardize the business environment of cold chain logistics of agricultural products,the state has implemented a series of relevant policies to support the development of cold chain logistics.The business environment of cold chain logistics across the country has been continuously improved,but there are still many bottlenecks restricting the development of the industry and pain points,difficulties and bottlenecks affecting the development of cold chain logistics industry,which can not meet the market demand for cold chain logistics.This is due to the endogenous reasons of the main body of market economy,There are also factors affecting the external environment.Through the investigation of Yingkou agricultural products cold chain logistics enterprises,this study studies the key factors affecting the business environment of Yingkou agricultural products cold chain logistics,so as to better serve the development of industry,enterprises and regional economy.In the research process,drawing on the previous research results of others,by combing the literature on cold chain logistics and business environment at home and abroad,defining the relevant concepts of cold chain logistics,studying the current situation of business environment faced by Yingkou cold chain logistics enterprises,designing questionnaires,and investigating and sorting out data from the aspects of enterprise basic situation,policy environment,government environment,tax environment,market environment and so on.Select and construct the evaluation index system for evaluation research.In the research process,using the methods of expert analysis and principal component analysis,based on the survey data,SPSS software is used for analysis.Combined with the analysis results,the tax environment score is 67.36,ranking first,indicating that the tax environment is relatively good.The scoring value of the legal environment is 61.07,ranking second,indicating that the local legal environment is in good condition as a whole.The score of government environment is 52.65,ranking third.The market environment score is 50.78,ranking fourth.The score of policy environment is 47.47,which is the lowest.It is suggested to optimize the policies supporting the development of cold chain logistics,continue to strengthen the infrastructure construction of cold chain logistics,create an honest,open,transparent,fair and just legal environment,and continue to optimize the tax environment.