Study On The Key Factors Of Unsalable Agricultural Products Under The Background Of Poverty Alleviation

2020 is the year when we will win the battle against poverty in an all-round way and achieve the goal of building a well-off society in an all-round way.In order to win the battle against poverty,the primary goal is to steadily increase farmers’ income.In recent years,affected by the epidemic,unsalable agricultural products have occurred frequently.The sale of agricultural products is an important source of farmers’ income.Therefore,solving the problem of unsalable agricultural products has greatly improved farmers’ income,which is of great significance to complete the major historical task of poverty alleviation.Henan Province is the largest agricultural province in China.There are many people engaged in the planting of agricultural products.Due to many reasons for the unsalable of agricultural products,in order to accurately find out the key factors leading to the unsalable of agricultural products,this paper selects Q village in Henan Province as the research object.Firstly,by combing the current literature on unsalable agricultural products,this paper defines the concept of unsalable agricultural products and unsalable agricultural products,defines the characteristics of unsalable agricultural products,and then combines the existing problems of agricultural products sales in Q village.Through literature research,case analysis and expert interview,12 unsalable factors of agricultural products are identified,and the mechanism of each factor on unsalable agricultural products is explained in detail.On this basis,a questionnaire was designed and distributed to farmers engaged in agricultural products planting in Q village,and then the basic data were obtained.Secondly,entropy weight method,principal component analysis and regression analysis method are used for quantitative research,and five key unsalable factors are selected with the help of SPSS software.Finally,according to the analysis process and results,this paper puts forward countermeasures for these five key factors.The main conclusions are as follows:(1)This paper identifies 12 unsalable factors and uses entropy weight method to analyze the weight.It is concluded that the key factors affecting the sales of agricultural products in Q village are single sales channel,no brand characteristics of agricultural products,imperfect logistics and transportation system,farmers’ blind planting and asymmetric production and marketing information.(2)Using principal component analysis,the 12 unsalable factors are divided into five categories: Sales factors,logistics factors,production factors,price factors and self factors.Finally,the key factors affecting the sales of agricultural products in Q village are single sales channel,no brand characteristics of agricultural products,imperfect logistics and transportation system,farmers’ blind planting and asymmetric production and marketing information.(3)In view of these five key factors,this paper puts forward more detailed countermeasures in order to promote the sales of agricultural products in Q village,improve farmers’ income and achieve the purpose of poverty alleviation.This paper deepens the research on the key factors of unsalable agricultural products.The research results not only contribute to the implementation of national poverty alleviation measures and Rural Revitalization Strategy,but also provide a method reference for the unsalable phenomenon of agricultural products in other poor areas.