Research On Optimization Of Marketing Strategy Of Majia Pomelo In P Company

Majia pomelo is a very famous special fruit in Shangrao City,Jiangxi Province.It has the advantages of good taste and high nutritional value,and at the same time,it has a certain health care function and medicinal value.It is a very good choice in the process of poverty alleviation and rural revitalization and development of industries,which can effectively increase farmers’ income.Although the overall industry of Majia pomelo and the sales of Majia pomelo of P Company have made great progress in recent years,there is still a certain gap compared with the special fruits in other regions,which is mainly reflected in the gap in marketing.Especially in e-commerce marketing,there is a big gap.Based on the above situation,this thesis analyzes the marketing strategy of P company Majia pomelo products,and puts forward targeted opinions through theoretical analysis combined with the actual situation of P company to help P company formulate a marketing strategy that is more in line with the market and company development.Drive P Company and the entire Majia pomelo industry to achieve long-term development.First of all,through the analysis of the macro environment,industry environment,advantages and disadvantages of P Company Majia pomelo products,from the policy and legal situation,macroeconomic environment,social environment,technical environment,consumers,marketing intermediaries,the public,the marketing theory of SWOT and other aspects in-depth Learn about all aspects of P Company’s Majia pomelo products.Secondly,from the angle of 4P,analyze the marketing situation of P Company’s Majia pomelo,and find out the problems existing in P Company in 4P.Then,use the STP theory to find the product positioning,and put forward suggestions on optimizing the marketing strategy of P company in four aspects:product strategy,price strategy,channel strategy,promotion strategy,and the direction of expanding e-commerce channels.Finally,some safeguard measures are put forward from the aspects of the enterprise and the government to ensure the implementation of the marketing strategy of P Company Majia pomelo.