The Promotion Of Meizhou Pomelo In Perspective Of Internet

Pomelo is one of the characteristics agricultural products of Meizhou, which introduced from Sha Tian town of Guang Xi province in the period of Republic of China. It has been planted in Meizhou for more than 100 years. The pomelo is of great rich in nutrition, especially in vitamins and trace elements. Therefor pomelo is known as “natural canned fruit”. In 1995, Meizhou is name as “the hometown of pomelo” for growing pomelos. In 2006, Meizhou pomelo is certified as protected product by the National Geographic.The research discuss the Meizhou pomelo in Internet marketing perspective.It analyzes the trouble in the promotion of Meizhou pomelo by combing the domestic and foreign scholars in the study of agricultural products and marketing of fruit literature.By now the weak support of government, the poor brand consciousness of enterprises and the expenses of logistics are main problems of the pomelo promotion.The article raise suggestions from the perspective of government, enterprises and middlemen in Meizhou pomelo.Each enterprise can not be separated from the Internet marketing because the future belongs to the Internet. Therefore, only pay attention to the development and promotion of the Internet marketing, change the traditional marketing idea, can Meizhou pomelo finded its own way in the future fierce marketing competition...