Study On Problems Of Marketing Of Shatian Pomelo In Meizhou City Under The Background Of Internet +

With the development of China’s economy,network technology has been improving."Internet +" has penetrated into all sectors of social development.Agriculture is a traditional core industry in China.With the development of society and Internet technology,the marketing mode of agricultural products has also been innovating under the background of Internet plus.Agricultural products market has changed from shortage of supply to regional,structural and overcapacity.Agricultural industry structure and demand structure of agricultural products have undergone significant changes.Agricultural products trading has gradually changed from offline to online,and then to online and offline combination,showing new characteristics.Supply-side reform has infiltrated into various industries.Meizhou City is located in the northeast of Guangdong Province.Shatian grapefruit is one of its main superior agricultural products.It is the pillar industry of agriculture and rural economy and plays an important role in agricultural economy.Meizhou has developed into the largest commodity production base of Shatian grapefruit in China,but there are still many disadvantages in the sales of Shatian grapefruit in Meizhou,which restricts the further development of rural economy in this area and directly affects the improvement of farmers’ income level.Based on this understanding,based on the "Internet +" environment,by combing domestic and foreign scholars in the study of network marketing,agricultural products marketing,agricultural products + network marketing literature,first of all,through a simple comparison of "Internet +" modern agriculture and traditional agriculture,summed up the characteristics of "Internet +" agricultural products marketing;secondly,from the perspective of "Internet +" environment.The background of the industrial development of sham Tian pomelo in Meizhou,the present situation of the sham pomelo traditional marketing mode in Meizhou,the 4 aspects of the Internet + the inducement factors of the Shing pomelo network marketing development in Meizhou,the current situation and operation mode of Shah Tian pomelo network marketing in Meizhou are analyzed.The problems and reasons of Shatian grapefruit network marketing in Meizhou City were analyzed by field survey and questionnaire survey.Finally,countermeasures andsuggestions were put forward from the perspective of the government,enterprises and trade associations,and farmers.At present,there are some problems in Meizhou Shatian pomelo network marketing,such as product brand not established,product quality is not as good as the first,network marketing hotspots are insufficient,express delivery "burst warehouse" phenomenon.The training of "new farmers" still needs time to accumulate,the competitiveness of products needs to be further improved,the construction of logistics system needs to be improved,and the construction of network infrastructure needs to be further increased.From the government’s point of view,we should make full use of the policy of peer-to-peer assistance to introduce funds,technology and talents;actively guide and increase investment in scientific research to further improve the quality of Shatian grapefruit in Meizhou City;build a market hub and improve the construction of logistics system.From the point of view of enterprises and trade associations,we should further clarify the classification and sorting standards,establish the brand of Shatian grapefruit in Meizhou City,make full use of Internet thinking,innovate marketing methods,improve marketing system and enhance system flexibility;from the perspective of farmers,we should adhere to scientific cultivation and cultivation,establish quality awareness;and actively participate in the network.In the sales link,we should gradually cultivate local "new farmers".