Research On The Tourism Development Of Shouguang Vegetable High-tech Emonstration Park In Shandong Province From The Perspective Of Experience Economy

In recent years,with the rapid development of social economy,people’s life pressure has increased day by day,and leisure and relaxing holidays have become an urgent need.According to statistics,most people usually choose short-distance tourism on weekends and shorter holidays to achieve the purpose of leisure and relaxation,and the first choice in short-distance tourism is to let people leave the noisy urban environment of the surrounding villages and adjacent scenic spots,leisure experiential tourism has become a boom in short-term tourism,more and more tourists began to pay attention to the content form and product characteristics of tourist attractions.Shouguang Vegetable High-tech Demonstration Park,as an agricultural science and technology park,can not only meet the needs of tourists to relax and relax,but also enable tourists to gain knowledge and harvest knowledge in the process of visiting scenic spots,and even experience the fun of farming and picking in it,so the tourism development of Shouguang Vegetable High-tech Demonstration Park is particularly important.Based on the experience economy and related tourism experience,this paper takes the Shouguang Vegetable High-tech Demonstration Garden as a field case,and investigates the satisfaction of the tourism experience of the Shouguang Vegetable High-tech Demonstration Garden through a questionnaire,and explores the development countermeasures of the experience tourism of the Shouguang Vegetable High-tech Demonstration Park.Through the field visit to shouguang city vegetable high-tech demonstration garden,design questionnaire and field distribution,the original data of the collected questionnaire is classified and statistically,using SPSS and EXCEL and other analysis software,the collected data is analyzed and sorted through the factor analysis method.Finally,by combining the analysis results of the questionnaire with the analysis of the actual development status of Shouguang Vegetable High-Tech Demonstration Park,countermeasures are proposed for the rural tourism visitor experience in Shouguang Vegetable High-Tech Demonstration Park in four aspects: wisdom scenic experience,service experience,activity experience and product experience;suggestions are made for the development of rural tourism in Shouguang in five aspects: government support,strengthening publicity,specialization and diversification of product development,improving service level and increasing necessary investment,so as to provide reference for the sustainable development of rural tourism industry in Shouguang.