Research On Rural Tourism Development Strategy Under The Background Of Rural Revitalization Strategy

The rural revitalization strategy is a major strategic plan made at the 19 th CPC National Congress and an important measure for China to win a decisive victory in building a moderately prosperous society in all respects.The implementation of the rural revitalization strategy has greatly promoted the development of rural economy and provided important opportunities for the development of rural tourism.In recent years,China’s economy has developed rapidly,the country’s comprehensive strength and people’s living standards have improved year by year,and people are increasingly willing to pursue a high-quality life.More and more people choose to travel in their spare time and leisure time.Going into the countryside and getting close to nature has become a new trend of tourism demand.Rural tourist attractions with certain brand influence and attraction have become new places for city residents to spend their holidays.Today’s complex international situation and the COVID-19 outbreak since the beginning of 2020 have had a serious impact on China’s economic development,Developing rural tourism is conducive to stimulating consumption and stimulating domestic demand,and has become an effective way to develop China’s economy.The implementation of the rural revitalization strategy,the development of rural tourism is facing great strategic opportunities,rural tourism development strategy research is of practical significance.Based on the strategy of rejuvenating rural background,problems of rural tourism study,through literature reading and field investigation,the integrated use of literature research,case studies,swot analysis and other methods,the fusion of strategic management theory,wuyuan in rural tourism development as the main research object,research the country under the background of strategy of rejuvenating the country tourism development strategy.The rural revitalization strategy and the rural tourism development strategy are mutually promoting and complementing each other.The tourism resources in Wuyuan,Jiangxi province are unique and rich,and the ecological environment is beautiful.It is praised as "the most beautiful village in China".The development of rural tourism has certain foundation and is typical.Based on the analysis of the advantages,disadvantages,opportunities and threats of rural tourism development in Wuyuan county and the corresponding strategic matching of SO,ST,WO and WT,this paper argues that wuyuan rural tourism has typical advantages of ecological environment,culture and nature,visibility of resources and scale.At the same time,there are disadvantages such as infrastructure,the quality of industry personnel,the depth of resource development,and common threats such as the competition of the same type of tourism products,the diversification of tourist demand,and the deterioration of the quality of tourism environment.Through the above analysis,clear wuyuan rural tourism development strategy implementation conditions.In order to promote the high-quality development of rural tourism in Wuyuan and promote the revitalization of rural areas,it is necessary to optimize the development strategy of rural tourism in Wuyuan from seven aspects: strengthening planning,building brands,innovating products,training teams,perfecting facilities,increasing capital investment and supervision.