| The report of the 19th National Congress of the Communist Party of China(CPC)put forward the strategy of revitalizing rural areas,which requires efforts to build a new socialist countryside with prosperous industries,ecological amenities,rural civilization,effective governance,and well-off lives,in the report to the 20 th National Congress of the Communist Party of China(CPC),the party once again emphasized promoting the revitalization of rural areas in an all-round way,insisting on giving priority to agricultural and rural development,and making solid efforts to promote the revitalization of rural industries,talents,culture,ecology,and organizations.With the implementation of the rural revitalization strategy,the rapid development of rural tourism in China has led several villages with good conditions and capabilities and competitive advantages to the road of rural tourism development,it has played an important role in increasing farmers’ income,increasing agricultural efficiency and rural development.However,there are some outstanding problems in practice,such as government policies do not match,professional talents are not enough,supporting development is not balanced,resources development is not scientific,and so on.This thesis takes the rural tourism of Shuangjia Town,Luzhou City,Sichuan Province as the research object,based on systematically combing the domestic and foreign rural tourism research theories,collects and arranges the shuangjia town rural tourism development present situation,through the questionnaire survey and the interview discussion,to understand the support and suggestions of tourists,practitioners,local people and local government personnel for the development of rural tourism in Shuangjia Town,this thesis analyzes the advantages,disadvantages,opportunities and threats of the rural tourism development in Shuangjia Town by using SWOT analysis method,and puts forward that the rural tourism development in Shuangjia town has unique advantages and faces great development opportunities,at the same time,there are disadvantages and challenges to development.In view of the existing disadvantages and challenges,this thesis combines the foundation of Shuangjia town with the actual discovery needs,some suggestions are put forward to improve the supporting policies,strengthen the support of talents,improve the supporting facilities,tap the potential of resources and shape the value of brands,the aim is to promote the sustainable development of Shuangjia Rural Tourism,which is also of reference value to other similar rural development. |
