A Study On The Evaluation Of Financial Competitiveness Based On Grey Correlation Degree Analysis Method

With the continuous improvement of China’s economic environment and the acceleration of urbanization,real estate enterprises play a cornerstone role in China’s economic development.The sustained growth of China’s economy and the expansion of housing demand brought about by urban development have had an important impact on the development of real estate enterprises.At the same time,under the background of economic growth and the continuous increase of residents’ income,Chinese residents’ purchasing ability and investment demand are also rising.From the perspective of economic status,China’s real estate industry is in a basic economic position in the national economy,and its development will have great potential for a long time to come.Since the21 st century,the deep development of economic globalization has brought increasingly sharp and complex industry competition.Therefore,an important issue for the development of real estate enterprises is how to continuously improve their financial competitiveness and core competitiveness.Through the research and analysis of the related theories and indicators of financial competitiveness,this paper deeply understands the related concepts of financial competitiveness and reasonably selects its evaluation indicators,and then analyzes and compares the financial competitiveness of real estate enterprises.Taking Rong ’an Real Estate,a real estate enterprise in Zhejiang Province,as the research object,this paper analyzes the development status of its real estate industry,and makes statistical research on the basic financial situation of Rong ’an Real Estate in recent years.By using the method of grey correlation analysis combined with entropy weight,this paper makes a horizontal and vertical comparative analysis on the financial competitiveness of real estate enterprises which are similar in scale to Rong ’an Real Estate and some in the forefront of the industry,reveals the strengths and weaknesses of Rong ’an Real Estate’s financial competitiveness,puts forward targeted suggestions for further improvement of Rong ’an Real Estate’s financial competitiveness,and provides reference for the steady development of the real estate industry.