Br Real Estate Development Companies To Explore, Based On The Core Competitiveness Of The Process Optimization

The real estate industry is the pillar industry of national economy As a system engineering, process optimization plays a important rule for the this industry. With the rapid development of the real estate industry in recent years, the mode of real estate management has begun to change, and process optimization is generated in this environment. With the continuous upgrading of customer requirements and the development of modern technology, the real estate business processes should be continuous improved with the social development. With the new technology as protection, focused on customers, cultivate and optimize real estate enterprise's business processes based on the company's core competence.With BR real estate company as the research object, this article uses the basic knowledge of the process theory and analyzes characteristics of BR real estate company's business processes, according to the theory of core competence. Firstly the article elaborates on core competencies and process optimization theory, and discusses the basic method and steps of process optimization. Secondly, with the actual situation of BR real estate company, it elaborates on to use value chain theory with the actual situation of the company to analyze and find the core business processes based on the core competitiveness of enterprises. Then analyze business processes with analytical tools according to confirmed core business processes. Thirdly, according to the BR real estate company's core business processes, use Structure Entropy Weight Method to optimize. Finally, the author gives the improvement recommendations of BR business process based on the results of the analysis. At the same time, the implementation of optimized core processes is forecasted and analyzed.This article only analyzes the business processes of BR real estate company based on the core competitiveness. In the processes of optimization and design of different enterprises' business processes, it should combine with the actual situation. Continue to find problems and continue to solve the problem, so that the business process optimization can achieve the basal goals and effect, which really improves enterprise's management level. By the analysis in the article, some basal principles on the real estate company's core business processes optimization are given with certain significance.