Research On The Development Strategy Of G International Trading Company

With the deepening of economic globalization,foreign trade has become an important driving force for China’s economic growth."One belt,one road"initiative,the gradual improvement of the ASEAN Free Trade Area and the concept of "the fate of human beings" have brought great opportunities for China’s trade oriented enterprises.However,in recent years,China’s trade-oriented enterprises are also facing severe challenges due to the rising price of raw materials,the enhancement of the strength of competitive enterprises,the increase of international instability and other factors.According to the opportunities and challenges faced by the current foreign trade industry,this paper takes g international trade company as the research object,deeply analyzes its internal and external development conditions and strategic status,and designs and analyzes the development strategy of G international trade company according to the new situation of the new normal of trade,in order to help g international trade company give full play to its enterprise advantages and get out of its development difficulties,Provide operable countermeasures and suggestions for its strategic transformation and upgrading.Based on the actual development of G international trading company,this paper makes an in-depth analysis of the disadvantages,advantages,threats and opportunities of G international trading company by using PEST analysis method,Porter’s five forces model,SWOT analysis method and other analysis tools according to the relevant theories of strategic management.The study found that:affected by the international tension,intensified competitive threat and other factors,G international trading company’s ability to seize opportunities and resist risks is slightly lower than the industry average level,and due to the lack of clear development strategy and neglect of cultural construction,G international trading company’s internal advantages are slightly less than its disadvantages.Combined with the future development plan and objectives,the differentiated development strategy in the growth development strategy is the current strategic first choice of G international trading company.The differentiation strategy is embodied in five aspects:trade product differentiation,trade service refinement,transaction channel differentiation,technology differentiation and management differentiation.Finally,in order to implement the implementation effect of G international trade company’s development strategy,this paper puts forward safeguard measures from six aspects:human resource system guarantee,marketing scheme guarantee,financing quality guarantee,management innovation guarantee,risk prevention guarantee and enterprise culture construction.The beneficial discussion on the development strategy of G international trading company has strong practical significance and application value.It is not only of great significance to the company’s own sustainable development,but also provides a certain reference for the strategic transformation of similar trade enterprises.This has contributed to promoting the overall progress of trade enterprises and realizing the high-quality development of China’s trade industry.