Research On The Transformation And Upgrading Of TBEA Hunan Logistics Company

At present the classical situation of our developing enterprises is that with the continuous growth of sales scale,the growth rate is slowing down due to the bottleneck of development,which will lead to the lack of power and stamina for the sustainable development.Transformation and upgrading of development helping to solve the bottleneck and maintain a sustainable development of enterprises,is a major decision in the process of enterprise development,which may not only bring opportunities but also risks.Target enterprise is a new registered company with independent operation which is belonged to a large enterprise group.Relying on the platform and resources of the group,after several years of rapid development,the company has experienced a slowdown in growth,mature business profit margins decline and lack of stamina.It is a strong and urgent desire of transformation and upgrading for this company of which the development process and development stage is a microcosm of the development of many enterprises in our country.This paper adopts the methodology of combining theory with practice.In this paper,through stating and combing the related theories(enterprise strategic management theory,competitiveness theory,dynamic capability theory,value chain theory)on domestic and foreign transformation and upgrading of the enterprise development research,combined with the actual situation of the current development in the target enterprise,using the method of investigation and SWOT analysis,the comprehensive analysis will show the strengths,weaknesses of this company,and also the opportunities and threats of the external environment,meanwhile formulate the relevant supporting measures from multiple perspectives by focusing location,which will make sure the transformation and upgrading of this company is operable and practicable.As domestic and foreign research on the development of enterprise transformation and upgrading is not much,this article which is a supplement for the research on the transformation and upgrading of enterprises at home and abroad,is of great significance to the practical operation of the transformation and upgrading for domestic and foreign enterprises.