Research On The Support Of State-owned Commercial Banks For Rural Revitalization

In his report to the 19 th National Congress,General Secretary Xi Jinping firmly pointed out that the issues concerning agriculture,rural areas and farmers are the most fundamental issues that truly affect the lives of the people,and it is imperative that the three issues concerning agriculture,rural areas and farmers,which are the most concerned issues of the people,be treated as the focus of the work of the whole Party,and clearly put forward the strategy of rural revitalization for the first time.The spirit of document no.1 of the 2018 State Council General Office on the implementation of the Rural Revitalization Strategy States that the overall requirements of the rural revitalization strategy are industrial prosperity,ecological livability,rural civilization,effective governance and well-being.On September 26,2018,the State Council General Office put forward the rural revitalization plan,which defines the goals and tasks for the Xiaokang by 2020 and the Party’s 20 th National Congress by 2022,on February 22,2022,the Central Committee of the Communist Party of China(CPC)Central Committee and the State Council issued document No.1 of the State Council on the implementation of the key work opinions on comprehensively advancing the revitalization of rural areas in 2022,further refining and substantiating the key work points and corresponding supporting policies and measures,we will spare no effort to optimize the deployment of key projects and key actions,and earnestly ensure that the policy on rural revitalization will be implemented.Realizing the revitalization of socialist countryside is not only an important deployment decision made at the 19 th CPC National Congress,but also an inevitable historical need for building a well-off society in an all-round way and realizing the common prosperity of the people.The implementation of the Rural Revitalization policy is inseparable from the strong support of the "living water" of the rural financial industry.State owned commercial banks should do a good job in social responsibility,constantly innovate relevant businesses,and establish a New Rural Revitalization financial system with many levels,sustainability,wide coverage,moderate competition and controllable business risks,which can enable more farmers and enterprises to move towards a broad road of increasing income and becoming rich under the nourishment of the "living water" of finance.Puyang,Henan is located in the hinterland of the Central Plains,with abundant rural resources and prominent rural development characteristics in different counties.Finance has become an important artery for local economic development.As a local state-owned commercial bank,Puyang ICBC,as a local state-owned commercial bank,actively undertakes social responsibilities and focuses on the rural revitalization strategy of Puyang.The overall requirement is to accelerate the innovation of financial products and financial services,provide impetus for the revitalization of Puyang’s rural areas,and drive the overall economic development of Puyang area and the common prosperity of urban and rural areas.This article will use literature research method,survey research method and case analysis method,starting from the distribution characteristics of rural industries in different counties in Puyang,combined with local financial needs,to expound a series of measures taken by Puyang ICBC in the era of rural revitalization.Then,the reasons for the problems in Puyang’s rural financial form are pointed out from the government,banks and farmers’ levels,and finally,relevant measures are proposed for the next step of financial assistance of state-owned commercial banks,so as to better realize rural development in Puyang area.Revitalize and contribute to your strength.