A Study On The Development Strategy Of Rural Digital Inclusive Finance In Sui County

With the rise and development of Internet technology,the traditional financial field has actively complied with the trend and transformed and upgraded with the help of the deep integration of digital technological advantages and financial field.In this general trend,rural digital inclusive finance emerged at the historic moment.Rural digital inclusive finance is an innovative form of inclusive finance,which redefines the business logic of traditional finance in the field of inclusive finance,improves the accessibility of inclusive finance,continuously expands the service boundary of inclusive finance,and provides technical feasibility for solving the basic contradiction of inclusive finance.In 2019,Sui County was established as a pilot demonstration zone for rural revitalization of financial services in Hubei Province.Sui County continues to improve the system and mechanism of rural revitalization of financial services,innovate products and services,constantly improve the quality and efficiency of "agriculture,rural areas and farmers" services,and strive to promote the development of digital inclusive finance.Based on the theory of financial development theory,pratt &whitney financial,digital economy theory,pratt &whitney financial theory as the theoretical basis,the selection from a micro Angle,with the county pratt &whitney financial development as the research object,the integrated use of investigation method and case analysis,the details about the county pratt &whitney financial development present situation and the present,on the basis of success,The paper comprehensively analyzes the core problems existing in the current development from the four aspects of digitalization degree,capital suitability,coverage and depth of use,and analyzes the deep-rooted causes of the problems from the three aspects of financial service supply side,financial consumers and government agencies.In addition,by learning from the mature and successful practices of Zhejiang Province and Xiangyang City in the process of developing digital inclusive finance,it provides certain reference and inspiration for Sui County to better promote the development of digital inclusive finance.Finally,based on the analysis of the reasons,suggestions are put forward to improve the development of digital inclusive finance from the perspectives of government agencies,financial institutions and financial consumers,including improving the top-level design,strengthening data governance,and actively promoting the use of products.In general,although there are more and more research results on digital inclusive finance,the current digital inclusive finance can still be called a new field to be developed,and the research on its development still needs to be further strengthened.By analyzing with the county pratt &whitney financial development present situation,the current has the credit construction,policy,popularization and other special advantage,but overall is still in its infancy and remains to be further clarify issues list,the solution,such as the low degree of digitization,product type depth of insufficient supply of financial services,the main body of a single,etc.At the end of the paper on the basis of cause analysis and experience learning to explore local applicable solutions to the problem,put forward the top design,strengthening the construction of credit system,perfect and improve the mechanism of risk supervision,strengthening the digital management and using ability,improve the talent team construction,improve the ability of the active participation of residents and other specific measures to enhance with county rural pratt &whitney financial development.It is believed that with concerted efforts of all parties,Sui County will better promote the implementation of policies,promote the development of rural industries and play a positive role in the national strategy of rural revitalization by taking the development of digital inclusive finance as the starting point.