Study On The Co-evolution Of Cross-border E-commerce Ecosystem

With the economic globalization and the rapid development of information technology,traditional trade mode to digital trade mode of transformation and upgrading,driving cross-border e-commerce industry rapid development.In 2019,the outbreak of COVID-19 further accelerated the business model of domestic and foreign enterprises from offline to online change.With the establishment of RCEP,the scale of cross-border e-commerce expands rapidly,which provides a new opportunity for its further development.Many enterprises cluster in the cross-border e-commerce ecosystem,and many cross-border e-commerce enterprises choose collaborative development to reduce enterprise costs and expand market demand.But in the absence of effective control of the epidemic and under the influence of such objective factors as the tension in international relations between Russia and Ukraine,the timeliness of cross-border logistics,the security of cross-border payment,and the variability of the system,all these make cross-border e-commerce enterprises possible to develop vicious competition and bad business environment,thus hindering the development of cross-border e-commerce ecosystem.Therefore,this thesis analyzes the evolution of population synergy in the cross-border e-commerce ecosystem,and comes up with relevant countermeasures for the sustainable and healthy development of cross-border e-commerce ecosystem.In this thesis,the concept and structure of the cross-border e-commerce ecosystem are described by using the concept and structure of business ecosystem,and the component elements and population interaction in the cross-border e-commerce ecosystem are analyzed by using the Synergetics,cross-border e-commerce platform as the core,the interaction between the population of horizontal and vertical analysis.Secondly,the evolutionary game is applied to the behavior of the core enterprise and the supporting enterprise under the supervision of the government.The result shows that the core enterprise and the supporting enterprise both have behavior imitation strategy,and with the development of time and the increase of government punishment,the probability of enterprises to choose cooperation strategy and the profits also increase.Then,a three-way evolutionary game is applied to the vertical population interaction in the cross-border e-commerce ecosystem,including the cross-border e-commerce platform,consumers and suppliers,the probability of cross-border e-commerce platform’s active supervision and the increasing probability of consumers’ choosing to complain are helpful to improve the probability of suppliers’ choosing honesty strategy.Finally,according to the simulation results,some suggestions are put forward,such as strengthening the cooperation,building a credible cross-border e-commerce business environment,and strengthening the role of the government.Based on the study of the evolution of the cooperative relationship among the populations in the cross-border e-commerce ecosystem,this thesis puts forward countermeasures and suggestions on the selection of population strategies and the formulation of management regulations by the relevant government departments,so as to create a good and orderly business environment,promoting the healthy and prosperous development of the cross-border e-commerce ecosystem.