Strategy Research And Selection Of XY Company Based On QSPM Model

At present,the real estate industry in China has ended the "golden age" fulling of huge profits and barbaric development,and begin to enter the "silver age".Affected by the new crown epidemic and the international environment,the real estate industry is suffering from low sales volume and excess production capacity,which makes real estate enterprises bear unprecedented challenges and pressures,especially small and medium-sized housing enterprises.In the era of intensive competition,small and medium-sized housing enterprises who want to occupy a place in the real estate market and not be eliminated,need to redefine the strategic direction of their enterprises and how to implement the strategy.Success lies in the correct strategic decision-making,winning in the science of strategic thinking,which is the essence of enterprise strategic management.Only through scientific strategic thinking and strategic decision-making,can enterprises maintain their competitive advantage in the fierce competition,to ensure sustainable development.In the face of the impact of the new crown epidemic,the global economic recession and the continued downturn in the real estate market,how to carry out strategic transformation to survive or better continuing to develop is a problem that every real estate enterprise has to solve XY,as one of the tens of thousands of real estate companies in China,has a glorious past,but now is facing the same strategic choices.Strategy is a scientific thinking focusing on the future development direction of the enterprise,which relies on not only the subjective judgment but also the objective analysis QSPM model analysis is a set of scientific and reasonable analysis methods for strategic options.This paper is based on internal and external environment that XY company are confronting with currently,and combines qualitative analysis with quantitative analysis by using QSPM model,so as to develop a set of strategic plan suitable for the development of XY company.And this paper also provides relevant safeguards for XY company’s strategic option in the ideological level,corporate culture,human resources,and financial management.Through the analysis of strategic choices based on the QSPM model,this paper hopes to supply new methods and ideas for the strategic development of many real estate enterprises,and provide relevant reference for the strategic transformation of real estate enterprises.