Nc Company Market Strategic Choice

It is improving for the request of the quality of life, that the national economy developed continuously, and the urbanization process accelerated, and the concept of household consumption and national consumption structure have changed. City as a human production and livelihood of the main material space, living environment are the focus of construction. Since the reform and opening up, China recognized that landscape has an active role in habitat satisfaction improving, environmental protection and the maintenance of social harmony. in order to create high-quality urban living environment, is an important issue for our country in the 21st century.Gardens were The Ruling Class exclusive in ancient times. Today for becoming available to the masses products, making the upper ideological landscape combine with public are the mission history of landscape company. An NC landscape CO. established in 2005. after 3 years of development, it has get a firm foothold in Chengdu. However, NC should pursue a sustainable development capability, so the primary task is to formulate its own strategic.An overall strength of the current relaxation is also weak, at this stage is still in order to survive, and promote development-oriented, so this thesis in the market positioning strategy, are an actual business case analysis. On the strategic landscape NC, after an analysis of the landscape itself, the goal of garden market analysis. Market strategy, as well as formulate strategies for the composition of the prospects for prediction. One of the main strategies include the following phases.1. Making the company mission. This is the core issue for development of NC.2. Making the Internal and external key factor analysis. the internal and external factors evaluation matrix are used to analyze the status quo of NC. Examining external opportunities, threats, strengths and weaknesses of the company.3. SWOT matrix analysis, through internal and external key factor in the match, the spirit of play to our strengths, exploit opportunities, overcome weaknesses, avoid threats to the principle, resulting in NC alternative strategy for the development.4. Determine planning strategies, the use of quantitative analysis of the strategic plan matrix technology, by comparing the various alternative strategies relative the company of the internal and external key factors for to determine the development strategy of the NC.5. To the development of the implementation of the strategy to assess the status of implementation of the strategy for the future of prediction.Paper summed up the NC's unique enterprise management, combined with the theory of strategic management tools and methodologies, creatively put forward the suitable market strategy of the NC. The NC's strategies are an important process of refining. Paper for the cause to engage in landscape gardening and small and medium enterprises is an important reference value.After authentication, the NC has its own sustainable development. With the increase in this ability and the progressive realization in security strategy, the NC will be able to realize the history misson that rooted people's spiritual home into the reality landscape.