| At present,both traditional car manufacturers and new energy car makers are taking new energy vehicles as an important product for market expansion,and the competition is increasing.The financial performance of new energy vehicle enterprises is an important factor that affects their future sustainable development.Therefore,this paper constructs a financial performance evaluation index system for new energy vehicle enterprises,analyzes the current situation and problems of the financial performance of the enterprises as an example,and formulates targeted financial performance improvement strategies.This paper firstly analyzes the growth and competition degree of new energy vehicle market and combines the research results of domestic and foreign scholars to lay the foundation for the research questions;secondly,it elaborates the core concepts of new energy vehicles,financial performance and hierarchical analysis,gray correlation calculation and TOPSIS method;on this basis,the financial performance indicators of new energy vehicles are constructed through literature combing and frequency analysis,which At the same time,the financial data of enterprises from 2014-2020 are used as research samples to determine the subjective weights,objective weights and combination weights of indicators using AHPentropy method,and TOPSIS-grey correlation is used to calculate the relative posting progress Ci to evaluate the financial performance of enterprise W in the operation period of2014-2020.level: finally,the internal financial data of enterprise W and the financial performance evaluation results are combined to identify the problems of enterprise W’s new energy vehicle enterprise and propose an optimization strategy.By constructing a financial performance evaluation index system for new energy automotive enterprises,this paper evaluates the financial performance of W enterprises and identifies the financial performance problems,and formulates scientific financial performance improvement measures,which are of great practical significance for solving the financial performance problems of W enterprises.At the same time,the research of this paper has certain significance for the same type of enterprises in the automotive industry. |
