Research On Financial Risk Management Of Real Estate Enterpris Es Based On The Perspective Of Capital Chain

The adequacy of funds is related to the operation and development of the enterprise itself.As a typical representative of capital-intensive industries,the real estate industry not only has a large demand for funds in the early stage,but also shows a rising trend with the progress of the project.Since the 1990 s,the real estate industry has been in a stage of rapid development,but in recent years the real estate industry has faced enormous challenges.On the one hand,many measures such as controlling credit and tightening money constantly limit the amount of loans provided by financial institutions such as banks to real estate enterprises;on the other hand,due to the impact of the national policy of stabilizing housing prices,land prices and stabilizing expectations,the real estate industry is facing increasing financial pressures In addition,real estate enterprises have the characteristics of large capital demand,long cycle period,high asset-liability ratio,and great influence by regions and policies.Many factors have exacerbated the financing difficulties of the real estate industry.Once there is a problem in a certain link of the capital chain,the turnover of the entire capital chain may be broken,which may lead to a slowdown in the progress of real estate projects,damage to corporate credit and bring economic losses;The chain reaction involved.In addition,as one of the industries related to national economic life,once the real estate industry is turbulent,the smooth operation of the national economy will also be affected to a certain extent.This paper analyzes the development status of my country’s real estate industry,and studies the current situation and risk factors of capital chain management in the real estate industry from the three links of fund raising,use and return.Starting from the theories of financial risk management,capital circulation,internal control,etc.,based on the financial data of Country Garden in the past five years,it analyzes the current situation of financial risks from the perspective of capital chain through literature induction,case analysis and statistical analysis.Country Garden currently has many problems such as unreasonable financing structure and high asset-liability ratio,and on this basis,it puts forward relevant suggestions to strengthen financial risk management.In the stage of fund raising,we can expand financing channels and optimize capital structure through contract development,financing sale and leaseback,trust financing,etc.;improve the anti-risk capability of enterprises by improving the fund management system and strengthening the financing risk early warning mechanism;The Group’s credit rating establishes a good corporate image.In the stage of capital use,the level of marketing can be improved by formulating reasonable sales strategies and establishing Internet thinking;by formulating target plans,implementing all-round supervision,and adjusting costs in a timely manner to strictly control project costs and reduce operating costs.In the capital return stage,the capital flow management system can be strengthened to improve the capital turnover speed;the goal of destocking can be achieved by increasing the inventory turnover speed;the possibility of bad debt risk loss can be reduced by strengthening accounts receivable management.Through the research on the financial risk management of Country Garden’s capital chain,it can not only realize the risk optimization of the capital chain and improve the management ability,but also provide guidance and reference for the capital chain management of the real estate industry.