Research On Tourism Competition In Jiaodong Economic Circle Based On Ecological Position Model

China’s tourism industry has shifted from a high-speed development stage to a high-quality development stage,with a wide variety of tourism products,in order to develop a wider tourism market and occupy a higher market share of tourism,competition between tourist destinations is inevitable.At the same time,under the background of "new crown" epidemic prevention and control,tourism,as a vulnerable industry,has been greatly affected,and how to develop tourism in the future and how to improve the competitiveness of tourism has become a problem that tourism places must face.From the perspective of ecology,tourism is a unit in the tourism ecosystem,and the study of species competition can be extended to study the competition between tourism sites using ecological theories.Jiaodong Economic Circle is the leading region of tourism development in Shandong Province,including Qingdao,Yantai,Weihai,Weifang and Rizhao,and in 2019,the total tourism revenue of Jiaodong Economic Circle reached 514.020 billion yuan,and even in 2020,which was hit by the epidemic,the total tourism revenue of Jiaodong Economic Circle still reached 276.770 billion yuan,accounting for 46% of the total tourism revenue of the province,and Jiaodong Economic Circle is in Shandong Province It is even a key tourism development area in China.Therefore,this study introduces the ecological position theory,combines the objective reality of Jiaodong Economic Circle,constructs the tourism ecological position evaluation index system of Jiaodong Economic Circle,and integrates the tourism ecological position model of Jiaodong Economic Circle to conduct dynamic research and analysis on the tourism competitiveness,competitive relationship and tourism development of Jiaodong Economic Circle.In this study,firstly,by combing the literature,combining the relevant influencing factors of tourism ecological position and the objective reality of Jiaodong Economic Circle,under the requirement of the principle of constructing the evaluation index system of tourism ecological position of Jiaodong Economic Circle,the evaluation index system of tourism ecological position of Jiaodong Economic Circle is constructed with tourism ecological position of Jiaodong Economic Circle as the target layer.After that,according to the tourism ecological position posture model and tourism ecological position overlap degree model,we calculate the ecological position of each index factor,ecological position of each dimension and tourism comprehensive ecological position and tourism ecological position overlap degree of each dimension and tourism comprehensive ecological position overlap degree of the five cities in Jiaodong Economic Circle in three stages from 2011 to 2015,2015 to 2019 and 2020,and also according to the tourism ecological position expansion model The expansion degree of tourism ecological position of each dimension among the five cities in Jiaodong Economic Circle in the two stages of 2011～2015 and2015～2019,and the results of the model calculation were analyzed.The results show that :(1)All five cities have different ecological status performance in different dimensions,but in general,Qingdao is a high ecological status city,Yantai,Weihai and Weifang are medium ecological status cities,and Rizhao is a low ecological status city;(2)Due to the similar geographical location,similar culture,similar tourism resources and overlapping tourism source markets,the overlap of tourism ecological status among cities has a certain degree of The competition among cities in the Jiaodong Economic Circle is becoming more and more intense;(3)the expansion degree of tourism eco-location of five cities varies greatly,with Qingdao in the "stable development" stage of tourism development,Weihai,Weifang and Yantai in the highspeed development stage of tourism,and Rizhao in the rapid development stage of tourism.Based on the calculation results and analysis,and combined with the objective development of Jiaodong Economic Circle,this study proposes relevant tourism development strategies and suggestions.