| In the 21st century,the economy is developing at a rapid pace,and competition among enterprises is intensifying.SMEs are mostly at a disadvantage in competition and often closed because of poor management.Every year,a large number of college graduates flood into the job market,and SMEs have become the main channel to solve these employment problems.How to formulate effective development strategies according to the company's situation has become an urgent problem for these enterprises.However,there are many kinds of literature on the development strategy of enterprises from the perspective of management.Organizational ecology,as a new interdisciplinary subject,using enterprise niche theory to study enterprise development,has been particularly popular in recent years,but most of them are research industry populations.Relatively,there is little research literature on SMEs.This article takes this opportunity to compare the relevant theories of the biological niche in organizational ecology to the method of enterprise niche and uses the related approach of enterprise niche to analyze the development of Shanxi Young Shine Trading Co.,Ltd.from five perspectives.Understand the company's current niche width,niche overlap,and the type of niche.In the process of analysis,we can more deeply recognize that the essence of competition among enterprises is the overlap of niche.As the current problems of the company,and potential business risks,we proposed the following feasibility development strategies which could be applied to the enterprise.First,the niche expansion strategy which includes the strategy for stabilizing the existing niche width of the current advantage products and the strategy of using all available resources to mine new product niche.Second,the niche separation strategy.Third,the niche symbiosis strategy.Through the analysis of this company,I hope to bring some inspiration to the development strategy of other SMEs and provide some help for the competition of these enterprises. |
PDF Full Text Request