Research On The Development Of The Tea Industry In Lechang County Guangdong Province

Written in the report of the 19 th National Congress of the Communist Party of China(CPC),the rural revitalization strategy has been implemented as one of the major policies for realizing the great rejuvenation of the Chinese nation.It is an urgent requirement of the rural revitalization strategy to develop regional pillar industries vigorously.With the development of economy and the improvement of living standards,tea products,one of the top six health drinks the World Health Organization recommends,are becoming increasingly popular among consumers,leading to good prospects for the development of the tea industry.While issues relating to agriculture,rural areas and farmers problems have been listed as the priorities for the Party and efforts have been made to comprehensively promote the implementation of the rural revitalization strategy,the tea industry is enjoying a rare opportunity for development.Lechang county,located in the north of Guangdong province,has advantageous natural ecological environment,abundant tea resources and a long history in tea planting as well.As one of the pillar industries of Lechang county,the tea industry provides a driving force for the development of rural economy in Lechang county and the increase of farmers’ income.The research on the issues of the tea industry development in Lechang county,is based on the resources endowment theory,the theory of industrial competitiveness and the theory of scale economy.With the methods of on-the-spot investigation,literature research,data collection and analysis,this research summarizes the present situation of the tea industry development in Lechang county in the aspects of the tea plant processing and marketing research.think of the present scale Lechang county resources support brand industrial cooperation and so on four aspects of the problem In draw lessons from the successful experience of the domestic tea industry development,explore the enlightenment of Lechang city tea industry In the end,from promoting scale planting Cultivating processing enterprises Build industrial park to expand business scale;Through the training of industrial talents to implement capital assistance,provide technical support to implement resources support;To develop the tea culture,improve the quality and promote the strength to create landmark products;Finally,through strengthening the function of the association and promoting industrial integration to strengthen industrial cooperation,the paper puts forward policy suggestions that are beneficial to the development of the tea industry in Lechang county.