Research On The Development Of E-commerce Of Agricultural Products In Wuhua County,Guangdong Province

E-commerce usually refers to the wide range of business activities around the world,in the Internet open network environment,based on the browser or server application,buyers and sellers come to various business activities,realize consumer online shopping,online transactions between merchants and online electronic payment and various business activities,transactions,financial activities and related comprehensive service activities of a new business model.China’s e-commerce started in 1993,and has experienced the initial development stage,high-speed growth stage and in-depth development stage.After more than 20 years of development,Beijing,Shanghai,Guangzhou and other economies have been developed The development of e-commerce represented by cities is very rapid and increasingly mature,and has formed the industrial radiation effect and aggregation effect.The e-commerce in some small and medium-sized cities also develops rapidly with the rapid development of IT industry.People’s life has begun to be inseparable from e-commerce,and e-commerce has also become a new engine of China’s economic development.Making good use of this new engine is of great significance to starting consumption,expanding domestic demand and transforming the pattern of economic development.China is a big agricultural country,the narrow sales channels of agricultural products,the slow sales speed of agricultural products have been the key problems troubling agricultural practitioners.This problem has not only seriously affected China’s agriculture The overall development of the industry,and greatly reduced the income of agricultural producers,has become the primary obstacle to agricultural and rural development.F-The study found that by introducing e-commerce,a new commercial operation mode,it can solve this problem well,inject new vitality into the development of China’s agriculture,and help the rural revitalization strategy.Based on this,this paper will focus on the development of agricultural products e-commerce status,existing problems and countermeasures.In 2015,the Ministry of Commerce will launch a special plan to standardize the development of e-commerce,promote the development of rural areas and agricultural products e-commerce,and study and formulate the Guiding Opinions on Accelerating the Development of Agricultural Products E-commerce,focusing on it In the rural circulation network information transformation,the establishment of agricultural production means platform,the development of agricultural products e-commerce,service e-commerce platform four aspects,which will greatly promote the development of agricultural products e-commerce.Combining e-commerce with rural economic development is the key measure to realize economic development and farmers’ income.In this regard,this paper adopts the literature research method and actual investigation method,closely around the rural development of wuhua,Guangdong province,summarizes the development of e-commerce,through data collection and research analysis,summarizes the shortcomings in the development process,domestic and foreign electronic commerce good regional development experience as reference,put forward suitable for wuhua agricultural e-commerce development specific strategy,aims to further improve the effect of agricultural products e-commerce,for regional agricultural products electricity business platform construction.