Investigation And Research On Rural Health Tourism In Kunming

The human pursuit of health has never stopped.With the development of society and the health awareness,the issues of "aging" and "big health" have become hot spots in society.As a means to deal with these social problems,governments at all levels are actively promoting the big health industry.This article starts from the definition of rural health tourism,combines the actual situation in Kunming,Conduct field surveys on 34 representative companies(project units)to summarize the current characteristics of rural health tourism in Kunming.At the same time,this article also randomly distributed 200 questionnaires to further investigate the conditions and social perceptions of Rural Health Tourism in Kunming.Through the models of PEST,SWOT,and Twelve elements of tourism,the muti-layered and muti-angled analysis of the problems and development directions of rural health tourism in Kunming also proposes specific measures to improve communication and coordination,brand awareness,unified management,government-enterprise linkage,financial support,and transportation security.It also proposes development strategies for the future development of rural health tourism in Kunming.This research is reasonable assumptions under the current background and technical means,which plays a role in encouraging future research.It is hoped that the research can heip the rural health tourism industry in Kunming more promising,and ultimately achieve healthy and sustainable development.