Study On The Development Strategy Of Health Tourism In Southern Mountainous Area Of Jinan Under The Background Of Rural Revitalization Strategy

Rural revitalization is a national strategy put forward by the 19 th National Congress of the Communist Party of China.The purpose is to solve the problems of "agriculture,rural areas and farmers".Under the background of the rural revitalization strategy,the rural tourism industry is booming,the market demand is constantly expanding,the population is aging,the sub-health population and the living pressure of urban residents are increasing,and more tourists are eager to go to areas with beautiful ecological environment and profound cultural heritage.Travel vacation or long-term residence.2020 is the final year of the decisive battle against poverty.After eight years of targeted poverty alleviation and five years of hard work,all 832 poor counties in China have taken off their hats.But at the same time,with the rapid development of new urbanization and tourism,the contradiction in rural tourism has become increasingly prominent.It is urgent to explore the development road of rural tourism under the background of Rural Revitalization.Through the analysis and summary of domestic and foreign research on wellness tourism,this paper first expounds the basic concepts of wellness tourism and rural revitalization plan,and then analyzes the successful typical cases of wellness tourism development at home and abroad,and obtains some inspirations.On this basis,the geographical location and development situation of the southern mountainous area of Jinan City are analyzed.Through PEST analysis,the advantages,existing problems in the development of health tourism in southern mountainous areas are systematically summarized.The development of health tourism in the southern mountainous area of Jinan still has a series of problems such as imperfect development planning,low brand effect,backward infrastructure,and lack of tourism management talents.Finally,the countermeasures for the development of health tourism in the southern mountainous area are put forward.