| The health tourism is the combination of the health industry and tourism industry.It can be understood as a form of tourism to maintain or improve the health level,which is relying on the good ecological environment,and advocating the healthy life values and ways.The available means include traditional and modern medical,psychological counseling,health care,and other healthy ways such as study,sports,arts and culture etc.Kunming has the advantages of developing the health tourism,including ecological resources,cultural resources,tourist resources and favorable political,economic,social and technological development environment advantages.At the same time,there are also some disadvantages,but from the overall point of view,the advantages outweigh the disadvantages,opportunities and challenges coexist.With the application of industry development,development strategy,PEEST analysis model,SWOT analysis model,this paper analyzes the development condition of the health tourism industry in Kunming,puts forward "Health,Happiness,Harmony"---the "3H" strategy as the foothold.The strategic position is "the famous and well-known health tourism destination".The image design is "healthy spring city,healthy recovery paradise".The spatial distribution can be summarized as "113" layout---"a health tourism city core,a ecological cultural tourism circle around Dianchi Lake,three key areas including the Stone Forest area,Yangzonghai Lake area,Jiaozishan mountain---Dongchuan Red Earth area".Three series of industrial form is designed as "Ecological leisure tourism,characteristic medical rehabilitation tourism and health cultural tourism".This paper also designs a series of products for the health tourism in Kunming,puts forward strategic choice and guarantee.The conclusion of this paper can provide some reference for the development planning of the healthtourism industry in Kunming,and also have some typical characteristics in the southwest region and even the whole country. |
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