The Theoretical Hypothesis And Empirical Research On The Health Tourism

The pursuit of health is the eternal wish of the people;It's also the premier motivation for people to develop the tourism, and the core value which the modern tourism insists. The health tourism acclimate this tide of the tourism, the modes of tourism are broadened, and the meaning of tourism is also enriched. So, the health tourism is one of the most important directions of the tourism industry. The health tourism also contain the viewpoint of the sustainable development, not only emphasize the tourists' pursuit oh health, but also emphasize the maintenance and the amelioration of the environment, in order to make the tourism environment more natural, and the human and the nature can get together in a more harmonious way, then the people can promote the sustainable development of the tourism, so the health tourism is a tourism mode of well-ordered and dynamic.The security and health have deep influence on the tourism;they are the precondition and the guarantee of the tourism industry;they influence the confidence of the tourists domestic and overseas, and their impression of the tourism destination;the hypothesis base of the health tourism are travel requirement structure theories and tourism sustainable development theories. The carriers which the health tourism builds upon are the Recuperate Tourism, the Forest Tourism, the Physical Tourism and the Religion Tourism. To do the health tourism research, we must make clear the objects, the principles, the guidelines and the modes of the health tourism. To do the health tourism planning, the aspects must design conclude the carrying capacity of the tourism, the space collocation, the sight ecology and the hygiene elements.The thesis chooses the healthy tourism of the West of China as the case of studying the practice of the healthy tourism development. The thesis gives detailed analysis of strengths, weaknesses, opportunities and threats of health tourism of the West of China, concludes that the development of the health tourism must innovate on five aspects: the exploit and the combination of the health tourism products, the infrastructures of the health tourism, the market exploitation and the marketing and the service system concomitant. The thesis sets the objects of the health tourism and put forward the strategies and countermeasures for of the health tourism of the West of China, we must adopt the strategy beyond routine, the government leading strategy, the characteristic development strategy, the talents development strategy, the investigate and appraisals strategy, the ecology planning strategy and the "Green Marketing" strategy.After the theoretical hypothesis and empirical Research are finished, the shortages of the research are thought rational, and the tendency of the research are concluded, appeal people to join in the research of health tourism.