| In recent years,cultural programs have developed rapidly,represented by excellent programs such as "Chinese Poetry","The Circulation of Classics","National Treasure","China in Ancient Books" and "Ancient Books Through Time".These programs have made great innovations in content and form,and have received wide attention and praise.The communication of cultural programs has enriched and innovated the communication form of excellent traditional Chinese culture,which is closer to People’s Daily life and presents boring and abstract culture to the audience with a new look.This communication mode promotes the popularization of excellent traditional culture.China in the Classics is an innovative cultural program launched by the China Media Group.By focusing on excellent Chinese cultural classics,with the help of modern and advanced technologies,it creatively integrates different narrative elements.By means of a variety of artistic forms,the "dust" on the classics is brushed away and the classics are truly "alive" and "moving".It fully demonstrates the responsibility and responsibility of the mainstream media and wins a good reputation.It breaks the audience’s obscure traditional cognition of cultural classics,and enables more audiences to know,understand and understand the classics,which effectively enhances the soft power of national culture.This paper mainly takes "China in Classics" and other programs as examples to study the following aspects of cultural programs: First,from the perspective of communication space,communication content,and communication channels analysis of the current communication of cultural programs new situation;Secondly,it analyzes the necessity and existing problems of the innovation of current cultural programs from the perspectives of audience needs and responsibility and mission of cultural programs.Third,combined with the collected information to further explore the narrative mode of "China in Classics";Fourthly,combined with the current development status,put forward the narrative innovation approach of cultural programs. |
