A Study On The Narrative Of Traditional Cultural Programs

In recent years,the combination of traditional Chinese culture and modern audio-visual media and the lauach of new TV cultural programs integrating entertainment,education and culture has become one of the reform measures taken by TV stations at all levels in the face of adverse situations such as shrinking market,loss of audience,and declining profits.These mainstream cultural programs,based on traditional culture and integrated into modern narrative creation mode,affect the audience in a quiet way.As a traditional cultural program rooted in Henan Satellite TV,Tang Palace Banquet is one of the best.After the success of the Spring Festival,Henan Satellite TV has launched a series of traditional Chinese festival programs such as The Wonderful Night of the Lantern Festival and The Wonderful Tour of the Dragon Boat Festival There are many reasons for the success of the Tang Palace Banquet series.The Central Plains culture provides it with rich creative materials and inspiration.The rise of traditional culture in recent years has made people pay attention to various cultural phenomena again The cultural construction of governments at all levels has promoted the spread of cultural valueg This article is not intended to focus on the above macro perspective,but from a micro perspective,that is,as a traditional cultural program,how does it innovate from the narrative?What inspiration can this narrative,or storytelling,bring to the upgrading and transformation of current TV media?This paper adopts such research methods as literature research,case study,text analysis,etc.,based on the theory of narrate,and the series of programs of Tang Palace Banquet as the research object.First of all,it summarizes the concept and narrate theory of traditional cultural programs.On the basis of analyzing its narrative characteristics,we find that its successful introduction is inseparable from the combination and application of various narrative elements.Secondly,the narrative story of the program is analyzed,and the characters are told stories to activate the vitality of historical characters;Storytelling to stimulate the audience’s desire for exploration;Highlight regional characteristics and tell Chinese stories well Thirdly,the narrative symbols of the program are analyzed.Through the screen symbols,the series of programs of Tang Palace Banquet extend the narrative space and enhance the visual aesthetic experience;Create audio-visual wonders through sound symbols;Use subtitles to render the situation and create the atmosphere of the program.On the basis of adhering to the core of traditional culture,the program is conservative and innovative,introduces attractive and infectious narrative strategies,and constructs the connection between history and contemporary,which can provide a new paradigm and new perspective for the creation and innovation of Chinese traditional cultural programs.Finally,this paper expounds the enlightenment of the program "Tang Palace Night Banquet" on the narrative of Chinese traditional cultural programs:the diversified narrative and innovation of "Tang Palace Night Banquet",Endowing traditional cultural programs with the connotation of the times;Skillfully use digital technology to narrate and enhance the visual appeal of the works;Integrate narrative aesthetics and enhance the aesthetic feeling of the works.