Evaluation Of Short Video Enterprise Value Based On Profit Method

As a new type of media,short video companies rely on traffic to monetize,and businesses such as advertising,e-commerce,and live broadcasts have grown rapidly,and the market scale has further expanded,becoming the new favorite of the capital market.Accurate corporate valuation can not only help investors more comprehensively and accurately understand the potential value of the target company and make correct judgments,but also can measure the corporate value of itself and its competitors in multiple dimensions and clarify the development direction.Therefore,it is necessary to A value evaluation method suitable for short video companies is proposed.This paper takes short video enterprise value assessment as the research purpose,combined with the characteristics of short video enterprises,improves the enterprise value assessment method,and verifies the applicability of this method through Kuaishou enterprise,and draws the following conclusions: First,short video The characteristics of the company in terms of profitability stage,profitability method,and factors affecting profitability have an impact on the valuation results,which makes the traditional valuation methods that rely on expected stable cash flow,close to the group of comparable companies,and the Internet valuation theory that only considers user value.,are unable to accurately and comprehensively assess the value of short video companies.Second,the value evaluation method is improved for short video companies,and the profit method is divided according to the core driving factors of the business.Based on the difference of revenue sources,a DEVA model considering user value and fuzzy mathematical proximity improvement are proposed.The sum of segments(SOTP)valuation model combined with the method,and the user value,original input cost,and premium rate coefficient in the DEVA model are clarified,and fuzzy mathematical closeness is introduced to weight the indicators of comparable companies under the price-to-sales ratio method.Third,in order to verify the valuation effect of the improved sum-ofsegments model,Kuaishou,which is representative of the industry in terms of industry status,operating conditions,profitability,etc.,is selected as a case,and the sum-of-parts valuation model and free cash flow are applied.The model and the price-to-sales ratio method respectively value Kuaishou,and the improved sum-of-segment valuation model obtained in this paper has a smaller error rate and is more suitable for short video enterprise value evaluation.