Reaserch On Value Assessment Of Digital Reading Enterprise Based On Improved DEVA Model

People's habits will change with changes in the environment.The development of digital technology has subtly changed the habits of Chinese readers.Digital reading has gradually replaced traditional paper reading and has become a new fashion in modern reading and has become people's daily entertainment.An inseparable part.In recent years,the country has issued many policies to support the digital reading industry.Reading in my country has become more and more popular,and reading transmission channels have become more and more diversified.Reading has become a common practice in my country.The market value of digital reading companies that have been successfully listed has reached tens of billions.Many people question whether digital reading companies have no industrial support,and the assets they own are just a pile of literary copyrights,whether they can withstand such a high valuation.Therefore,how to evaluate the true value of digital reading companies so that the value of digital reading companies can be recognized by investors is a question we should think about.This article first analyzes the general situation of digital reading companies,the status quo of the industry,profit models,and the influencing factors of corporate value,and then analyzes the applicability of traditional valuation methods,and finds that traditional evaluation methods are not reliable for the evaluation of digital reading companies.After analyzing the characteristics of the DEVA model,it is found that compared with traditional valuation methods,the DEVA model is more suitable for evaluating digital reading companies.Secondly,the idea of improving the DEVA model was sorted out.The relationship between the number of users and the value of the enterprise was improved on the original DEVA model,and the user contribution value,user stickiness,market share,and user payment rate were included in the valuation.model.Select the case company Reading Group to use the improved DEVA model and discounted cash flow model to value it,and compare the two valuation results,hoping to make the valuation results more convincing.Based on the above analysis,it can be seen that the improved DEVA valuation method has more reference value in evaluating digital reading companies.Its key feature is to improve according to the characteristics of digital reading companies.Since financial indicators cannot reflect its potential value,the feature that does not use financial indicators as the basis for evaluation successfully avoids the shortcomings of other evaluation methods,and therefore also makes the valuation of this model The conclusions drawn by traditional valuation methods are more reasonable.