The Drive, Imagination And Predicament Of Achieving Fame: An Investigation Into The Practice Of "Kuaishou" By Villagers In Huining, Gansu Province

The advancement of media technology gives the bottom of the heap the power of media expression.The production of Kuaishou APP to the rural space and the presention of Kuaishou APP to the villagers make the urban video coexist with the rural video,forming the visual culture splicing,formig the consumer groups of visual and the different cultural identity.On the other hand,the underclass copies and misappropriates urban fashion to produce the “Internet celebrity culture”that is between fashion and rural culture,which leads to a series of tearing of the users of short video.The article takes the practice of “Kuaishou”of the villagers in Huining,Gansu Province as the object of investigation,and finds that the driving factor behind the phenomenon of “every villager uses Kuaishou” and “everyone dose live broadcasting” is the villagers’ psychology of Economic interest-seeking.In order to win the public support for the live broadcasting,the villagers record the normal life that there is a series of stories with short video and make it as the content of the video exhibition.Due to the limited and continuous production of video content resources,there are some falsity,valgurity and the value of mistakes in the villagers’ video shows.In the fierce live competition,their crude and profit-seeking nature is exposed.Even though a small number of villagers became famous and rich in a short time,proving the feasibility of the wealth myth created by media capital,it is still difficult to realize the social class mobility in real life.Instead,it brings the villagers to do live bradcasting one by one.The contents of the video tend to be vulgar,and the lack of subjectivity and publicity is becoming more and more obvious.In the process of the practice of “Kuaishou”,we can see the tearing of rural culture,the tearing of villagers,the tearing of individual and community,and the tearing of cultural expression and economic interests.Therefore,in the process of rural revitalization,the relationship between villagers and the media makes us think again,and need to explore a sound development of rural media culture.