Research On Profit Model Optimization Of Kuaishou Technology Based On Value Chain

In recent years,the form of information transmission based on short video has grown wildly,especially after the outbreak of the novel coronavirus,and the market size of the short video industry has been increasing year by year.Foreign short video websites have begun to make profits.Compared with foreign countries,although domestic short video platforms have diversified communities,the inevitable continuous losses have limited their development ability.Therefore,the short video industry urgently needs to optimize its profit model to seek future development space.Analysis of profit model based on value chain can quickly find the problems of profit model so as to optimize.This paper uses literature research and other methods to analyze the profit model of Kuaishou Technology.Firstly,this paper reviews the theoretical achievements of domestic and foreign scholars on value chain and profit model,and analyzes the five elements of Kuaishou Technology profit model from the perspective of value chain.Secondly,from the perspective of value chain,in-depth analysis of the profit model of Kuaishou Technology problems and causes.Finally,the optimization strategy is proposed.Finally,this paper draws a conclusion: From the perspective of internal value chain,the main problems of Kuaishou Technology include unbalanced source of profit,increasing net loss and unreasonable capital structure.The main reasons for these problems include single means of profit,high cost and current assets and current liabilities.Therefore,this paper suggests that enterprises should enrich source of profit,strengthen cost control and adjust and optimize capital structure.From the perspective of vertical value chain,Kuaishou Technology has the problems of slowing down the user growth rate and poor profitability,which are caused by fixed profit objects and weakened upstream and downstream control ability.Therefore,this paper puts forward suggestions to expand profit objects and strengthen vertical integration.From the perspective of horizontal value chain,the existing problems of Kuaishou Technology are mainly weak core competitiveness and uneven content quality.The main reasons for these problems are weak profit barrier and low entry threshold of the industry.Therefore,this paper suggests to build a solid barrier and standardize the standards of practitioners.