Research On Development Strategy Of Douyin Short Video Based On Value Co-creation

In recent years,the scale of the short video industry has grown rapidly.Short video leads the trend of the new media era with its intelligence and socialization.Among them,the Douyin platform has won the status of the first domestic short video in a very short period of time.The success of the Douyin platform is inseparable from the successful application of the value co-creation business model.The Douyin platform has established a wonderful relationship among value participants.The connection has enabled them to have unprecedented opportunities for interaction and cooperation,and created different values and experiences in their mutual cooperation.At the same time,the Douyin platform also has many shortcomings and needs to be improved.It mainly focuses on the specific actions,management,rules and other aspects of the business model from the perspective of value co-creation.There are many areas to be improved and improved.Long-term development There should also be some more robust thinking on strategy.Based on the above analysis,the research on the development strategy of Douyin short video from the perspective of value co-creation has certain theoretical significance.This paper takes Douyin short video as the research object,conducts research and analysis by comparing domestic and foreign literature,data query,case study method,value co-creation flow chart analysis,etc.,and deeply studies the development process of Douyin short video,value co-creation The realization of subject,value co-creation and the evolution process of value co-creation.In this process,from the perspective of value co-creation,we found problems in the development of Douyin short videos,such as value conflicts,conflicts between individual interests and social benefits,laws and regulations and management levels,the destruction of value co-creation by vicious competition,and the lack of stability.long-term development strategies,etc.Based on the perspective of value co-creation,this paper puts forward optimization strategies such as effective interaction and coordination of value conflicts between subjects,strengthening the coordination mechanism of interests and benefits,improving the dynamic mechanism at the management level,strengthening the rules and regulations to form healthy competition,and other optimization strategies based on the problems existing in the development of Douyin short videos.Long-term business model development strategy.This topic is based on the application practice of Douyin platform based on value co-creation,and provides in-depth research materials and shortcomings analysis for Douyin platform.Finally,according to the problem level that has been studied,it proposes improvement suggestions for the optimization strategy of Douyin platform.The future development of the platform provides useful solutions and inspirations.