The Design Research On The Online Partner Shopping Behavior

With the further spread of the Internet in China, the pace of life keeps onaccelerating, shopping online is becoming the main way to buy things for people. Theadvancement of Web2.0and social media makes more Internet products begin to focuson the interaction between users. Against this background, the Social Commercecomes into being.In real life, consumers often gather a clique to go shopping. During the partnershopping, sharing information and exchanging opinions which help reduce shoppingrisk and improve the quality of purchase decision. However, the existing shoppingonline platform is only for goods sales, but not considers the partner shoppingbehavior. The services of communication and interaction between consumers haven’tbeen provided in experience of existing shopping online.This paper studies on the behavior of shopping online based on an innovationperspective of teamwork, arranges predecessors’ research on consumers’ behavior,sums up the influence of partner shopping behavior over shopping decisions during allaspects of shopping online, researches on a variety of online means ofcommunications between consumers and their friends, puts forward a new way fornetwork shopping, and investigates the feasibility and advantages of partner shoppingonline. With the quantitative and qualitative analysis, we study users’ requirements onpartner shopping, and create the persona and the scenarios. Then conclude the serviceframework to satisfy the needs of the end user.At the end of this paper, the whole UI design of the partner shopping onlinesupport system is shown. Moreover, the network model and business model have beengiven after fully considering the benefit-based relationships between shopping onlineconsumers, online seller and Taobao. Validate the significance of this research by userexperience evaluation at the end.The innovation of this paper is expanding the use way of shopping online,providing an innovation shopping online experience with friends, researches shoppingsystem for teamwork, from view of the user experience, combining with school ofdesign, consumer behavior, consumer psychology and other related disciplines.