| With the development of modern economy and the rise of Internet,people's life has been greatly changed.People's behavior has new characteristics of the times,especially in the efficiency of communication has been greatly improved,the world will truly become a global village,so people can easily buy and sell goods through the Internet.In recent years,ecommerce has grown rapidly.According to azoya's research on understanding your Chinese customers,it is found that the average annual growth rate of online shopping behavior of Chinese people in 2014-2018 is 25%.The growth rate of Thailand's e-commerce in Southeast Asia also ranks first,with large and small enterprises increasing their online sales business.Although the development of traditional import and export economy slows down,ecommerce has increased strongly.E-commerce has the characteristics of shortening transaction links and reducing costs,which enables producers to face end consumers directly and reduce commodity prices.According to the survey,there are many e-commerce platforms in China,such as Taobao,tmall,jd.com,Alibaba,suning.com,and some groups use overseas e-commerce platforms,such as eBay and Amazon.However,Thailand does not have an online shopping platform of its own capital at present,which is all platforms of foreign capital,such as shopee,lazada,Alibaba,etc.Secondly,Thais can buy domestic products through Facebook and instagram,similar to wechat businesses in China.Due to the different consumption habits of consumers in the two countries,the acceptance of online shopping is also different.In order to understand the online shopping behavior of the consumers in the two countries,I collated and analyzed the differences between the online shopping behavior of Chinese and Thai consumers through the questionnaire,and put forward the corresponding opinions,which has promoted the development of e-commerce in Thailand.Moreover,according to the survey and comparison,I analyzed the development opportunities of e-commerce in Thailand in the future.In this paper,questionnaire as the main research method,through the combination of literature review,data analysis and comparative analysis to study the differences between Chinese and Thai consumers' online purchasing behavior.The survey respondents are Chinese and Thai people with online shopping consumption,including 200 people each for 18-50 years old.The scope of this survey includes the basic situation of consumers,consumers 'online shopping behavior,and consumers' decision to purchase factors,etc.And summarize the differences in behavior between China and Thailand.Through investigation and analysis,this article finds: 1.As for the factors of Sino-Thai online shopping behavior,Sino-Thai consumer online shopping has the same important related factors as product quality,trust level,product guarantee,return service,logistics,payment;Payment methods,Thai consumers use more payment methods than China,and Thailand does not yet have a standardized and convenient payment platform like China,but Chinese and Thai consumers all hope that the payment system has high security;3.In terms of logistics and transportation,There are still many problems in Thai logistics,and the types of online shopping products in China are more diverse than those in Thailand;4.Most of the goods that consumers shop on Thai e-commerce platforms are shopping for products made in China such as clothing,shoes,bags Package,and found that many products are imported from China;5.It is found that China's e-commerce is very mature,while Thailand is still in its infancy,and there are many development bottlenecks such as logistics,payment and other issues.According to the survey data,the online shopping behavior of Chinese and Thai consumers is quite different.Finally,according to the results of the study,the author puts forward corresponding suggestions,and describes the opportunities of e-commerce in Thailand found in the process of the study,in order to promote the further improvement of e-commerce business in Thailand. |
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