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Analysis On Online Shopping Behavior Of0-3Years Old Children’s Books

Posted on:2016-08-09Degree:MasterType:Thesis
Country:ChinaCandidate:W J ZhouFull Text:PDF
GTID:2298330467462444Subject:published
Abstract/Summary:PDF Full Text Request
This topic is devoted to the parents in China online0to3years oldchildren’s books consumer behavior analysis, provide the publisher withconsumer demand for children’s books, and more precise positioning childrenpublications this market. At the same time, also hope that can provide parentswith buying books guide children’s books.Due to the particularity of young children, even the potential influence ofreaders than its show in the reader, so no matter in the process of children’sbooks content or marketing, must fully consider the factor of parent-childreading together. On the one hand, children’s interest and understandingability should be the starting point of children’s reading writing and publishing,in order to attract the children themselves, for the purpose of reaching for somuch writing and publishing children fondle admiringly of children’s books. Onthe other hand, should pay attention to the safety of children’s books, to caterto the parents demand for healthy reading this potential readers. Strive to do allthe details to respect the size of the reader’s reading experience.
Keywords/Search Tags:children’s books, consumer behavior, book market, online reviews
PDF Full Text Request
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