A Report On The Chornicle Culture Communication Status In The Wecaht Officialaccount Of "Fang Zhi Guangxi"

Local chronicle has more than 2,000 years history in China,and the culture of local chronicles is everlasting.It has witnessed and recorded the long and continuous historical process of the Chinese nation and the progress that the Communist Party of China lead the Chinese people of all ethnic groups to unite and strive for a prosperous,strong and happy life.Spreading local chronicle well plays an important role in promoting the excellent Chinese traditional culture,exploring historical wisdom,inspiring national pride,strengthening cultural confidence and telling Chinese stories well.As one of the main channels of mobile communication of local chronicle culture,wechat official accounts have advantages such as a huge user group,high compatibility and wide communication channels,etc.However,at present,there are some problems in our country’s local chronicle wechat official accounts,such as uneven development and poor communication effect in terms of local chronicle culture spreading.This paper choose the wechat official account of "Fang Zhi Guangxi" as the object of investigation,to investigate the current situation of local chronicle culture spreading on this platform,and hope to enhance the effectiveness of communication and promote the development of Guangxi local chronicles culture communication career,and also provide constructive ideas for the local chronicles wechat official account.This paper analyzes the content of 414 tweets on the "Fang Zhi Guangxi" in the past two years,recovers 524 valid questionnaires,and conducts typical case analysis and individual interviews,combined with the background user data,makes a comprehensive investigation on the current situation of the communication of "Fang Zhi Guangxi".The investigation found that the "Fang Zhi Guangxi" is mainly responsible for the cultural publicity and popularization,and has certain service functions.At the same time,it has the following characteristics: the professionalization of the dissemination subject is obvious,but there still remains the phenomenon of "closed-door revision";The production of content is innovative,but the traditional mode of revision is still used;Circle-based communication increases user stickiness,but the communication channel is limited;Users’ needs are basically met,but two-way communication is difficult to achieve;The local chronicle cultural function has been effectively explored,but the service function is absent relatively.The theory of "use and satisfaction" and the concept of "user experience" focus on the users,pay attention to the subjective experience of the user in the process of use,emphasize everything from the user’s point of view to optimize the platform functions purposely.Therefore,this paper proposed to meet users’ content needs by focusing on content production;focus on the users to optimize the user experience;establish the media thinking and create new mainstream media;strengthen the Internet thinking of communication to promote the transformation of local chronicle resources;finally enhance the communication effect of local chronicle culture.