Research On The Development Strategy Of IPTV Business Of W Company

With the advent of digitalization and intelligence,TV terminals have developed from a single audiovisual service platform to a comprehensive information service platform,and the importance of the vertical market in the audiovisual industry has become more prominent.W Company is the new media market operator controlled by HEBRTS.In recent years,with the implementation of the national strategy of three network integration and media convergence,W Company has seized the policy and market opportunities and cooperated with three major operators in Hebei Province to carry out IPTV(Internet protocol television),and the number of subscribers has shown "explosive" growth.It took W Company only a few years to build a new mainstream media communication platform covering 70% of the population of Hebei Province.At present,the company’s business is close to the ceiling of the provincial subscriber development,and it is difficult to form a breakthrough,and different age groups of users have different viewing needs.W Company wants to transfer the stock,optimize the increase,and improve quality,it needs to explore the main IPTV business from the perspective of development strategy,to analyze the development strategy suitable for IPTV business,to realize the breakthrough of single IPTV business boundary,and create a full media and full-service open platform.This will enable the company to break through the boundaries of the single IPTV business and create an open platform for all media and all services,bringing new growth space for the company’s future development.This paper starts by analyzing the background of IPTV business development,applying the theory of enterprise development strategy management to provide ideas for studying W Company’s business development strategy;analyze the internal and external environment as well as the company’s resources and core competencies to determine the need for strategic management,and evaluating the opportunities and challenges faced in the process of its development as well as the key factors of advantages and disadvantages within the company;then,using the SWOT matrix to analyze it,combined with the evaluation results of EFE and IFE matrix,it was concluded that W Company’s adoption of SO growth type as the main development strategy would be more conducive to IPTV business development;considering W Company’s IPTV business situation,the overall strategy of vertical integration and related diversification as well as the differentiated competitive strategy were formulated.In addition,to promote the realization of the strategic goals of the enterprise,the specific development strategy implementation plan is clarified to ensure the specialization of the main business,consider the differentiation of service expansion,and implement the diversification of industrial layout;finally,the guarantee measures of the management system,human resources,information technology,financial control,and corporate culture are proposed to ensure the achievement of the enterprise strategy.