| Since the establishment of Zhejiang as the model area of common prosperity,the construction of the basic unit of common prosperity modernization has been promoted in an all-round way with future communities and future villages as the microcosmic grasp.As a public policy product of Zhejiang Province,the future rural model is the first to explore the construction of common prosperity.Based on the consideration of multiple communication factors in rural communication environment,this report examines the reality of communication and promotion in the future rural communication environment,to sum up the future rural model of news reporting more in line with the needs of the reality of the constructive direction.This report is divided into six parts.The first part is the introduction,mainly from the research background,research purposes,literature and research methods,content and significance of the main points of view to introduce;The second part of the future rural construction norms and the status quo are summarized,and the demonstration of the West Lake District,Changdai village as the object of investigation in-depth field investigation;The third part is the main content of this report: first,the complexity of the rural communication environment,based on which to sort out the future rural news reports and communication promotion,based on the text analysis of the relevant news reports of Changdai village,the paper sums up the patterns and characteristics of the future rural news reports,for example,the content of the report is biased,the policy interpretation is not in place,the effect of internal communication is weakened and the consciousness of external social promotion is not strong,the second is to explain the connotation of the future rural policy and plan for long-term construction;the third is to build a three-dimensional publicity platform to achieve rural brand communication;the fourth is to play the“News +” social value,to enhance the capacity of government services. |
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