| As the significance of "three rural problems" in China’s long-term development,the central communist party newspaper and provincial party newspaper specially set up Rural Edition to meet the needs of farmers and agriculture cadres in rural areas.And then in order to strengthen the information construction to narrow the information gap between the city and the rural,finally achieve the goal of better and faster development of the countryside,Chongqing province set up Chongqing Daily Rural Edition.In such a social and political background, "agriculture, rural areas and farmers report" become one feature of the paper because of its special audience positioning.And because the importance and particularity of rural problems,it makes Countryside Report distinctive.The author mainly adopts the content analysis method, sampling method, the methods of literature analysis to study the Countryside Report of Chongqing Daily Rural Edition.And then the author will study formal framework, text frame, content frame of the Countryside Report by using Framing Theory.After the author’s careful analysis, finally found the Countryside Report of Chongqing Daily Rural Edition with following characters: Countryside Report with strong humanistic care,comprehensive and focused issues involved, illustrated,a bottom-up reporting perspective. Of course, the author also found many shortcomings of the Countryside Report, such as the report lacks depth, the report has obvious payed attention on a few areas, too few negative reports, report more on Northeast Yu and so on.The Chongqing Daily Rural Edition, however, as the mouthpiece of the Chongqing municipal government extended to Chongqing rural areas, must overcome the above shortcomings and then play to their strengths to give better service for rural people. |
