Exploration On The Ecology Of Insular Integrated Media Communication And Seafood E-commerce Model

Compared with the economic development and social environment of land counties,islands are at a natural disadvantage in the space-time environment.The problem of traffic has caused the puzzle of traditional information dissemination,which makes the islands more closed and isolated.The new media makes time and space in a highly integrated trend through the characteristics of immediacy,ubiquity,nonlinearity and interactivity,which is a brand-new opportunity to upgrade the island kinetic energy and organically integrate it into the land economy for the islands with limited time and space.In such a context,it can be said that it is imperative to organize the media communication in the island,and the media center in the island has become the most important task in constructing a new media communication environment.This paper starts from the construction of the island-level financial media center,taking Long Island Comprehensive Experimental Zone as an example,analyzes the development status of the island-level financial media communication,and puts forward the operation practice of building the seafood e-commerce mode based on the island-level financial media platform,so as to meet the needs of local economic development,extend the industrial chain of the seafood economy,increase the income of fishermen,and truly reach the purpose of serving the masses at the county-level financial media center.This paper is divided into four parts.The first part is the introduction part,which solves the problem of the basis and background of the thesis,and discusses the research summary,related concepts,research methods and research innovations of the thesis.The second part is the first and second chapters of the thesis,which mainly understand the basic situation of official and non-governmental media communication in Long Island Comprehensive Test Area through field investigation and in-depth interview,and then analyze the operation mechanism and logic of island media communication matrix.The third part is the third and fourth chapters of the thesis.Through on-the-spot investigation and in-depth interview of seafood e-commerce operators,we can understand the current situation and development environment of seafood e-commerce based on media fusion,analyze the foundation of seafood e-commerce model construction,and interpret the advantages of building e-commerce model relying on media fusion matrix.The fourth part is the fifth chapter,which puts forward to enlarge the platform and expand the connotation and relationship of the media matrix.Relying on the media matrix to explore folk forces and cultivate "capable people" of media communication in islands;Promote the spread of characteristic seafood brands,and create three paths of seafood products under the platform of media integration,so as to build the seafood e-commerce model.The research on the integrated media communication has become the focus of scholars’ research.This paper develops the integrated media communication on islands from the angle of islands,and extends the research to the field of e-commerce,hoping to expand the path of island communication from the construction of integrated media and construct a new paradigm of island communication.