Research On The Creation Form Of Popular Science Bv Short Video Under The Theory Of Media Richness

In recent years,traditional design fields and categories have been transformed by the evolution of the medium.Traditional design fields or categories have also taken on a new look due to media evolution.This paper studies the design of popular science media under short video culture and explores the relationship between short video media and information transmission.Its research value lies in that it can reduce the cost of technical learning and trial and error for various for industrial activities,promoting production efficiency to a certain extent.At the same time for the broad masses of the people to popularize knowledge and have beneficial social value.Excellent and meaningful content creation uses Internet digital technology to optimize communication channels,provide convenience for all kinds of learning and production,and spread artistic aesthetic value.Based on the theory of media richness and the evolution of popular science video creation form,this paper studies the relationship between information and media design.The differences of propagation and influence caused by many biological science creation media are analyzed.The media richness theory evaluates the richness of media from four aspects: personal attention,timely feedback,diverse signals and rich semantics.Media with different richness levels have their own suitable usage scenarios to create different degrees of presence.Based on this,the author defines rational media and perceptual media together with the sense of presence.In short,the form of oral interview is rational because of the proportion of writing media and emotional media.Network material collage form does not have any media advantage,it needs to rely on content to make up;Animation form and visualization form occupy both sides of perceptual information and rational information demand respectively.In order to achieve unambiguous information,richer media is preferred in most cases.From what point of view to choose.The author believes that the short video of biology science popularization has the special purpose of transmitting professional information.Its creation should be based on rational information hierarchy constructed by rational media to ensure the readability of information.Then expand the perceptual information,create a sense of presence,and then increase the loyalty of users,establish perceptual identity.Through the research,it is found that the short video of biology science popularization has the special purpose of transmitting professional information.Short video is an emerging field in recent years.Its characteristics of high information density and high emotional value have brought many fans.However,in today’s information deluge,it is the "prescription" for creators to bring knowledge to the audience and arouse their curiosity to learn.