Research On Publishing "Going Out" And National Image Construction

With the development of China’s national ability strength and the continuous improvement of its international status,the publishing industry will usher in new development and transformation,the publishing industry will assume new missions and tasks,and the "going global" publishing industry will also face new opportunities and challenges.Promoting the publication of "going global" and promoting the foreign translation and publication of excellent publications that can reflect and represent Chinese culture and the true image can effectively enhance the influence and appeal of Chinese culture,and build and disseminate China’s national image.Publishing "going global" is one of the important means of international communication.Through books,they can introduce national development achievements,transmit national voices,enhance national discourse power,and shape national image.This study takes publishing "going global" as the starting point,and building a national image as the foothold.It discusses the internal relationship between publishing "going global" and building a national image.Taking the "Classic China International Publishing Project" project from 2018 to 2022 as a research case,it analyzes and studies the project approval requirements and funding list of the "Classic China International Publishing Project" project,combining real data and theoretical thinking,This paper demonstrates the construction of the national image by publishing "going global",including the construction of values,self presentation,emerging issues,and promotion strategies.