Research On The Construction Of Female Images In Domestic "She Variety Show" From The Perspective Of Social Gender

The prosperity of "her economy" has brought about the continuous improvement of women’s consumption ability and social status of women groups.Against this background,the creation of "her variety show" has surged.Many programs focus on women’s multiple gender roles and diverse images,trying to use the new-age women in the programs as benchmarks to guide the development direction of female audiences.The number of "Her Variety Show" programs is extensive and the achievements are outstanding.It also has a positive effect on reflecting the current women’s life and conveying advanced values.As a beautiful and unique landscape in the field of program production,"Her Variety Show" has certain research value.This article combines social gender theory,uses case analysis method and literature reading method,selects representative "her variety show" programs,explores the development process and development achievements of "her variety show",analyzes the distinctive female images in them,and summarizes its construction The strategy of female media image,and aims to provide suggestions for the combination of "her variety show" and advanced social gender concepts,as well as well as future sustainable development.The study believes that the current development of "Her Variety Show" presents the following advantages: using omniscient narrative viewpoints,emotional narrative methods,combined with dazzling pictures and multiple voices,it shows a rich and colorful female external image and inner world,highlighting the female personality to a certain extent.The subject value has enhanced the social status of women.However,as a media product,"Her Variety Show" still cannot escape the shackles of social concepts and the control of capital forces,and it shows excessive catering to consumerist culture in the process of shaping female images.At the same time,the program presents a contradictory narrative that wanders between traditional and advanced social gender concepts,repeatedly breaking stereotypes and reshaping stereotypes,confront between defending feminism and overexpression."Her Variety Show" reflects the still mottled social gender ethics picture in our country with complex and contradictory female images.The road to the construction of advanced social gender concepts in the future still needs many efforts.