The Construction And Influence Of Observation Variety Shows On Female Image

Since 2018,Observation variety shows have become a dark horse for domestic variety shows,attracting attention in the number of broadcasts and ratings.Among them,the emotional observation variety show dominates the screen,and Hunan Satellite TV's "My Little One" is the representative of such programs.From the perspective of feminists,mass media is a disseminator of gender ideas.The gender ideas transmitted by the media influence the audience's gender awareness and behavior.Although "My Little One" is an entertainment program,the entertainment program still has an influence on the construction of female images.Therefore,this article focuses on the emerging observation variety show "My Little One",and explores what kind of female images the program constructs.Does the constructed female image match the female in reality? Is the female image of the program objective and diverse? If not,how did it happen and what impact did it have on society?This article selects "My Little One" as a research sample,adopts the case study method and the content analysis method based on frame theory to study what kind of female image is constructed in the program.The study found that "My Little One",although advertised as an inspirational program for Chinese family observation and growth,it is essentially a marriage observation variety show.The diversity of perspectives in the program is only appearance,and it is more the spread of traditional gender concepts.The dissemination of traditional gender concepts presents an expecting female image of a virtuous wife and mother-type female image to the audience.The show production team deliberately contrasts female guests with female observers,and constructs the image of an elderly leftover woman who has a successful career but has a lonely life and low living ability.The advertisements of cosmetics products,medical beauty platform,shopping platform,and toiletries implanted in the program also blessed the gender shaping in the program.The image of older women and females of good wives and beauties are constructed in the conspiracy of the media,female guests and their families,and are influenced by the traditional gender culture and commercialization of the media.Therefore,they are not the images of female guests in real life,nor does it reflect the multiple images of women in real life.In addition,the diversity of opinions on marriage and love in the show increased the topical and enthusiasm of the show,but when the show focused on women's marriage problems,it made the content of the show singular and restricted women to the marriage and family,the value of women's independent existence has been largely eliminated.