Research On The Construction Of Women’s Image In Women’s Group Growth Variety Show

In recent years,with the improvement of women’s social status and economic strength,a variety of shows focusing on women’s life,work,marriage and growth have emerged one after another.With the awakening of gender awareness,more and more women no longer limit themselves to the roles they play in traditional society.They have begun to take the initiative to show and express themselves,and spread the new female discourse system through a variety of media,shaping female images in line with the development trend of the times.The women’s group growth variety show Youth with You 2 came into being under such a background.The program takes no definition of women and women’s groups as the theme,in order to present a diversity of female images.Based on the perspective that gender is the social construction put forward by the gender theory,this paper takes the content of 24 programs of Youth with You 2 as the research sample,analyzing the female images constructed in the program through text analysis and case analysis,and exploring the construction process of female images and contents in the program from the aspects of content competition system,visual image,narrative structure,plot design and audio-visual language.The paper makes an in-depth analysis of the three dimensions of femininity,female aesthetics and female roles,and explores the progress made by the program in the construction of female images.Through the research,it is found that although the program does construct a diversified group images of women from the perspective of external presentation,through the analysis of the power structure behind the program,women’s images are still coerced by patriarchal repression and capital forces,without escaping the shackles of traditional gender culture,and there are still stereotypes.At the same time,the article also insists on integrating theory with practice and reflects that when the wonders created by the media return to reality,it is difficult for female audience to continue the image identities brought by the program in their daily lives.In view of the problems existing in the construction of women’s images by the media,the paper puts forward some suggestions on the future development of variety shows,in order to promote the improvement of women’s media images with the joint efforts of all sectors of society.